Nowadays, it has become an extremely suitable strategy for people for shift attention towards others when they find themselves in compromising situations. Take the example of Simaata Simaata, one of the most notorious personalities across Zambia. Simaata was once employed with Finance Bank Zambia. However, his continued involved in various unethical practices even after various warnings from the bank lead to his ouster. Instead of focussing on changing his habits and focussing on becoming a better individual, he started spreading rumors regarding the bank at started damaging the reputation of the bank.